Hello! Groundwork is a brand design agency proudly based in colorful Aurora, Colorado.
Our mission is to bring life to performance-driven brands by putting their truest fans first. We build things that grow from the ground up.
We specialize in
strategy and branding
for functional CPG,
and related fields.
WHAT WE DO
BRAND STRATEGY & POSITIONING
BRAND IDENTITY DESIGN
BRANDED MATERIALS DESIGN
PRODUCT PACKAGING & IMAGERY
NEW PRODUCT LAUNCHES & LINE EXTENSIONS
PRINT & POINT OF SALE DESIGN
APPAREL & MERCHANDISE DESIGN
SOCIAL MEDIA DESIGN & CONTENT CREATION
WHO WE DO IT FOR
FUNCTIONAL BEVERAGES & SUPPLEMENTS
NATURAL & HIGH-NUTRITIONAL VALUE FOODS
OUTDOOR GEAR & GOODS
PERFORMANCE WEAR & ATHLEISURE
SPORTING GOODS & EQUIPMENT
WHAT WE BELIEVE
Brands that claim they’re for everyone stand for no one.
A brand grows from the ground up when faithful fanatics rally behind it. The brand that tries to stand for everyone won’t inspire these champions. But a brand built for their 1000 truest fans awakens a following and reaps the rewards.
Groundwork connects companies with their customers by showing off the radical differences their fans adore. Once you know who you stand for, telling the world is easy. But it means the brand design process can’t start with sketches; it needs to begin with customer-centric brand strategy. So let’s lay the groundwork and grow from the ground up.