Groundwork is a strategic brand design agency proudly from colorful Aurora, Colorado.

Our mission is to use our brains to transform big ideas into brands people love, starting from the ground up.

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We specialize in

strategy & branding

for CPG,

sporting goods,

outdoor goods,

and related fields.

What we do

Strategy & Discovery

Brand Identity

Products & Packaging

Launches & Line Extensions

Apparel & Merchandise

Social Media & Campaigns

Websites & Digital

Custom Solutions

Who we do it for

Food, Beverages & Nutrition

Outdoor Gear & Goods

Performance Wear & Athleisure

Sporting Goods & Equipment

Related Fields

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What we believe

We’re outsiders,

independents,

& recovering

perfectionists.

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Portrait-2

Nathan Ripley

Founder & Creative Director

Talk is cheap. See our case studies

Follow Groundwork

New Business

© 2022 Groundwork

Because brands that people love grow from the ground up.

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