We specialize in
branding & strategy
for CPG,
sporting goods,
outdoor goods,
and related fields.
What we do
Strategy & Discovery
Brand Identity
Products & Packaging
Launches & Line Extensions
Apparel & Merchandise
Social Media & Campaigns
Digital & Web
Custom Solutions
Who we do it for
Food, Beverages & Nutrition
Outdoor Gear & Goods
Performance Wear & Athleisure
Sporting Goods & Equipment
Related Fields
How we do it
Brands that claim they’re for everyone stand for no one.
A brand grows from the ground up once faithful fanatics start to tag along. The brand that tries to stand for everyone won’t inspire anyone to text their best friend about it. But a brand built for their 1000 true fans rallies a following and reaps the rewards.
If you want the support of your most faithful followers, stand for them. Lead them. Show them how people like us do things like this.
Groundwork connects companies with their customers by showing off the radical differences their fans line up for. Once you know your why, the rest gets easier. Which is why making something people love begins with customer-centric brand strategy. So let’s lay the groundwork and grow from the ground up.
Want to know more? Say hello@groundwork.design
We’re outsiders,
independent thinkers,
& recovering perfectionists.
Meet Groundwork.
Nathan Ripley
Founder & Creative Director
Talk is cheap. See our case studies ↓
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