Groundwork turns big, impossible ideas into brands people love.

We specialize in

branding & strategy

for CPG,

sporting goods,

outdoor goods,

and related fields.

What we do

Strategy & Discovery

Brand Identity

Products & Packaging

Launches & Line Extensions

Apparel & Merchandise

Social Media & Campaigns

Digital & Web

Custom Solutions

Who we do it for

Food, Beverages & Nutrition

Outdoor Gear & Goods

Performance Wear & Athleisure

Sporting Goods & Equipment

Related Fields

How we do it

We’re outsiders,

independent thinkers,

& recovering perfectionists.

Meet Groundwork


Nathan Ripley

Founder & Creative Director

I founded Groundwork because great brands are built from the ground up. Groundwork is the vehicle that we use to build brands right.

Specializing in performance, sports, and outdoor goods is no coincidence. Outside of work, you might find me on my bike, in the mountains, or both. Along with my wife, Courtney, I love to camp, hike, fish, bike, ski, and enjoy life in colorful Colorado and sunny Arizona. I’ve been a photographer my whole adult life, and I take my Fujifilm X100V along for all our adventures. Meet me in town or join me in the mountains; let’s have a good time together and talk about your brand.

Talk is cheap. See our case studies

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