Groundwork is a strategic brand design agency proudly from colorful Aurora, Colorado.

Our mission is to use our brains to transform big ideas into brands people love, starting from the ground up.

We specialize in

strategy & branding

for CPG,

sporting goods,

outdoor goods,

and related fields.

What we do

Strategy & Discovery

Brand Identity

Products & Packaging

Launches & Line Extensions

Apparel & Merchandise

Social Media & Campaigns

Websites & Digital

Custom Solutions

Who we do it for

Food, Beverages & Nutrition

Outdoor Gear & Goods

Performance Wear & Athleisure

Sporting Goods & Equipment

Related Fields

What we believe

Want to know more? Say hello​@groundwork​​.design

We’re outsiders,

independent thinkers,

& recovering


Meet Groundwork


Nathan Ripley

Founder & Creative Director

Talk is cheap. See our case studies

Follow Groundwork

New Business

© 2022 Groundwork

Because brands that people love grow from the ground up.