Hello! Groundwork is a brand design agency proudly based in colorful Aurora, Colorado.

Our mission is to bring life to performance-driven brands by putting their truest fans first. We build things that grow from the ground up.

We specialize in

strategy and branding

for functional CPG,

sporting goods,

outdoor goods,

and related fields.

WHAT WE DO

BRAND STRATEGY & POSITIONING

BRAND NAMING

BRAND IDENTITY DESIGN

BRANDED MATERIALS DESIGN

PRODUCT PACKAGING & IMAGERY

NEW PRODUCT LAUNCHES & LINE EXTENSIONS

PRINT & POINT OF SALE DESIGN

APPAREL & MERCHANDISE DESIGN

SOCIAL MEDIA DESIGN & CONTENT CREATION

WEBSITE DESIGN

RELATED SERVICES

WHO WE DO IT FOR

PERFORMANCE-DRIVEN CPG

FUNCTIONAL BEVERAGES & SUPPLEMENTS

NATURAL & HIGH-NUTRITIONAL VALUE FOODS

OUTDOOR GEAR & GOODS

PERFORMANCE WEAR & ATHLEISURE

SPORTING GOODS & EQUIPMENT

RELATED FIELDS

WHAT WE BELIEVE

Brands that claim they’re for everyone stand for no one.

A brand grows from the ground up when faithful fanatics rally behind it. The brand that tries to stand for everyone won’t inspire these champions. But a brand built for their 1000 truest fans awakens a following and reaps the rewards.

If you want the support of your most faithful followers, give them what they value. Lead them. Put their preferences first. Show them how people like us do things like this.

Groundwork connects companies with their customers by showing off the radical differences their fans adore. Once you know who you stand for, telling the world is easy. But it means the brand design process can’t start with sketches; it needs to begin with customer-centric brand strategy. So let’s lay the groundwork and grow from the ground up.

MEET GROUNDWORK

We’re outsiders,

independents,

& recovering

perfectionists.

You might say we’re too picky to settle for average.

Portrait-2

NATE RIPLEY, FOUNDER & CREATIVE DIRECTOR

OUR WORK

Theory is only as good as its application. See our case studies.

FOLLOW GROUNDWORK

NEW BUSINESS

Want to know what we’re thinking about at Groundwork? Subscribe to our newsletter. We won’t use this list to spam you. It’s just new articles every sometimes.

GW_Logo_Icon_Black_03a_03-18-22

© 2022 GROUNDWORK · ALL RIGHTS RESERVED

BRANDS THAT PEOPLE LOVE GROW FROM THE GROUND UP.