Brands that claim they’re for everyone stand for no one.
A brand grows from the ground up once faithful fanatics start to tag along. The brand that tries to stand for everyone won’t inspire anyone to text their best friend about it. But a brand built for their 1000 true fans rallies a following and reaps the rewards.
Groundwork connects companies with their customers by showing off the radical differences their fans line up for. Once you know your why, the rest gets easier. Which is why making something people love begins with customer-centric brand strategy. No more guessing. No more endless revisions trying to find the right fit. Let’s lay the groundwork and grow from the ground up.