Who we are

Groundwork is a branding & design studio in Aurora, Colorado. We specialize in using strategy and design to create beautiful brands with deep roots.

Who we’re for

We’re for customer-focused companies dreaming up exceptional products and experiences.

We help brands in Colorado, Arizona, and throughout the Mountain West be seen for who they really are.

Our Philosophy

Meet Groundwork

Founder & Creative Director


Hi, I’m Nate.

I founded Groundwork because great brands are built from the ground up. Groundwork is the vehicle that allows me to build them that way.

I’m fascinated by design and driven by doing things the right way. You’ll almost always find me halfway through a book about something like design, art, pricing, marketing, culture, or business.

Outside of work, you might find me on my bike, in the mountains, or both—I’m a 2023 Triple Bypass finisher! Along with my wife, Courtney, I love to camp, hike, fish, bike, snowboard, and enjoy life in colorful Colorado and sunny Arizona. I’ve been a photographer my whole adult life, and I bring my Fujifilm X100V along on our adventures. Meet me in town or join me in the mountains; let’s have a good time together and talk about your brand.

Curious about working together?


© 2024 Groundwork Design, LLC.