What we do
Who we’re for
What we believe
Founder & Creative Director
I founded Groundwork because great brands are built from the ground up. Groundwork is the vehicle that we use to build brands right.
Specializing in performance, sports, and outdoor goods is no coincidence. Outside of work, you might find me on my bike, in the mountains, or both—I’m a 2023 Triple Bypass finisher! Along with my wife, Courtney, I love to camp, hike, fish, bike, snowboard, and enjoy life in colorful Colorado and sunny Arizona. I’ve been a photographer my whole adult life, and I bring my Fujifilm X100V along on our adventures. Meet me in town or join me in the mountains; let’s have a good time together and talk about your brand.