We turn big ideas into brands people love.

Who we are

Groundwork is a brand design agency proudly from colorful Aurora, Colorado

We specialize in brand strategy and design for customer-focused companies who want to grow from the ground up.

Who we’re for

We’re for customer-focused companies, creating exceptional products and experiences, who want to be seen for who they really are.

We work with clients in Colorado, Arizona, and throughout the Mountain West.

What we believe

We’re outsiders,

independent thinkers,

& recovering perfectionists.


Nate Ripley

Founder & Creative Director

I founded Groundwork because great brands are built from the ground up. Groundwork is the vehicle that we use to build brands with care and consideration.

I’m fascinated by design and driven by doing things the right way. You’ll almost always find me halfway through a book about something like design, art, pricing, marketing, culture, or business.

Outside of work, you might find me on my bike, in the mountains, or both—I’m a 2023 Triple Bypass finisher! Along with my wife, Courtney, I love to camp, hike, fish, bike, snowboard, and enjoy life in colorful Colorado and sunny Arizona. I’ve been a photographer my whole adult life, and I bring my Fujifilm X100V along on our adventures. Meet me in town or join me in the mountains; let’s have a good time together and talk about your brand.

© 2023 Groundwork Design, LLC.

Stay Colorful