We specialize in

branding & strategy

for CPG,

sporting goods,

outdoor goods,

and related fields.

What we do

Strategy & Discovery

Branding & Identity

Products & Packaging

Launches & Line Extensions

Apparel & Merchandise

Social Media & Campaigns

Digital & Web

Bespoke Solutions

Who we’re for

Food, Beverages & Nutrition

Outdoor Gear & Goods

Performance Wear & Athleisure

Sporting Goods & Equipment

Related Fields

What we believe

Brands that claim they’re for everyone stand for no one.

A brand grows from the ground up once faithful fanatics start to tag along. The brand that tries to stand for everyone won’t inspire anyone to text their best friend about it. But a brand built for their 1000 true fans rallies a following and reaps the rewards.

If you want the support of your most faithful followers, stand for them. Lead them. Show them how people like us do things like this.

Groundwork connects companies with their customers by showing off the radical differences their fans line up for. Once you know your why, the rest gets easier. Which is why making something people love begins with customer-centric brand strategy. So let’s lay the groundwork and grow from the ground up.

Want to know more? Say hello@groundwork.design

We’re outsiders,

independent thinkers,

& recovering perfectionists.

Nate Ripley

Founder & Creative Director

I founded Groundwork because great brands are built from the ground up. Groundwork is the vehicle that we use to build brands right.

Specializing in performance, sports, and outdoor goods is no coincidence. Outside of work, you might find me on my bike, in the mountains, or both—I’m a 2023 Triple Bypass finisher! Along with my wife, Courtney, I love to camp, hike, fish, bike, snowboard, and enjoy life in colorful Colorado and sunny Arizona. I’ve been a photographer my whole adult life, and I bring my Fujifilm X100V along on our adventures. Meet me in town or join me in the mountains; let’s have a good time together and talk about your brand.