Groundwork is a brand design agency proudly from colorful Aurora, Colorado

We turn big ideas into brands people love.

We specialize in

branding & strategy

for CPG,

sporting goods,

outdoor goods,

and related fields.

What we do

Strategy & Discovery

Branding & Identity

Products & Packaging

Launches & Line Extensions

Apparel & Merchandise

Social Media & Campaigns

Digital & Web

Bespoke Solutions

Who we’re for

Food, Beverages & Nutrition

Outdoor Gear & Goods

Performance Wear & Athleisure

Sporting Goods & Equipment

Related Fields

What we believe

We’re outsiders,

independent thinkers,

& recovering perfectionists.


Nate Ripley

Founder & Creative Director

I founded Groundwork because great brands are built from the ground up. Groundwork is the vehicle that we use to build brands right.

Specializing in performance, sports, and outdoor goods is no coincidence. Outside of work, you might find me on my bike, in the mountains, or both—I’m a 2023 Triple Bypass finisher! Along with my wife, Courtney, I love to camp, hike, fish, bike, snowboard, and enjoy life in colorful Colorado and sunny Arizona. I’ve been a photographer my whole adult life, and I bring my Fujifilm X100V along on our adventures. Meet me in town or join me in the mountains; let’s have a good time together and talk about your brand.

© 2023 Groundwork Design, LLC.

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