We turn big ideas into brands people love.
Who we are
Groundwork is a brand design agency proudly from colorful Aurora, Colorado
We specialize in brand strategy and design for customer-focused companies who want to grow from the ground up.
Who we’re for
We’re for customer-focused companies, creating exceptional products and experiences, who want to be seen for who they really are.
We work with clients in Colorado, Arizona, and throughout the Mountain West.
What we believe
Brands that claim they’re for everyone stand for no one.
A brand grows from the ground up once faithful fanatics start to tag along. The brand that tries to stand for everyone won’t inspire anyone to text their best friend about it. But a brand built for their 1000 true fans rallies a following and reaps the rewards.
If you want the support of your most faithful followers, stand for them. Lead them. Show them how people like us do things like this.
Groundwork connects companies with their customers by showing off the radical differences their fans line up for. Once you know your why, the rest gets easier. Which is why making something people love begins with customer-centric brand strategy. So let’s lay the groundwork and grow from the ground up.
Want to know more? Say hello@groundwork.design
We’re outsiders,
independent thinkers,
& recovering perfectionists.
Nate Ripley
Founder & Creative Director
I founded Groundwork because great brands are built from the ground up. Groundwork is the vehicle that we use to build brands with care and consideration.
I’m fascinated by design and driven by doing things the right way. You’ll almost always find me halfway through a book about something like design, art, pricing, marketing, culture, or business.
Outside of work, you might find me on my bike, in the mountains, or both—I’m a 2023 Triple Bypass finisher! Along with my wife, Courtney, I love to camp, hike, fish, bike, snowboard, and enjoy life in colorful Colorado and sunny Arizona. I’ve been a photographer my whole adult life, and I bring my Fujifilm X100V along on our adventures. Meet me in town or join me in the mountains; let’s have a good time together and talk about your brand.
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© 2023 Groundwork Design, LLC.
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