Who we are
Who we’re for
What we believe
I founded Groundwork because great brands are built from the ground up. Groundwork is the vehicle that we use to build brands with care and consideration.
I’m fascinated by design and driven by doing things the right way. You’ll almost always find me halfway through a book about something like design, art, pricing, marketing, culture, or business.
Outside of work, you might find me on my bike, in the mountains, or both—I’m a 2023 Triple Bypass finisher! Along with my wife, Courtney, I love to camp, hike, fish, bike, snowboard, and enjoy life in colorful Colorado and sunny Arizona. I’ve been a photographer my whole adult life, and I bring my Fujifilm X100V along on our adventures. Meet me in town or join me in the mountains; let’s have a good time together and talk about your brand.