Client & Sector

Iron Kingdom

CPG—Health & Fitness

Project Objective

Create a health-conscious brand and product offering with a stylish, premium feel to expand Iron Kingdom's product line.

Deliverables

Brand Strategy

Brand Identity Design

Packaging Design

Marketing Assets

Year

2022

GNC and DD Beverage & Nutrition partnered with Groundwork to create Iron Kingdom Alkaline Water for GNC stores.

Groundwork helped Iron Kingdom identify and define their ideal customer. We used mood boards to illustrate their perfect customer's vibe and give the project visual direction and unique style.

Groundwork partnered with Iron Kingdom to create an updated visual style for the IKAW brand. We wanted the new look to  incorporate matte black, feel premium, and present as a logical extension of the larger Iron Kingdom product line.

We stand for young professionals leading health focused, but work-comes-first lifestyles, fulfilled by outdoing their friends, and attracted to a crisp, clean aesthetic.

Groundwork applied the IKAW brand identity to promotional materials, marketing assets, and more.

Our most important goal for the project was to design a product offering Iron Kingom's ideal customers can't resist. Packaging concepts took shape around that goal.

Project Results & Impact

GNC loved the results of the project, and Iron Kingdom Alkaline Water is coming to GNC stores fall 2022!

Because this project is fresh and ongoing, check back for an update after the product launches.