Create a health-conscious brand and product offering with a stylish, premium feel to expand Iron Kingdom's product line.
Young professionals leading health focused, but work-comes-first lifestyles, fulfilled by outdoing their friends, and attracted to a crisp, clean aesthetic.
Brand Identity Design
Groundwork helped Iron Kingdom identify and define their ideal customer. We used mood boards to illustrate their perfect customer's vibe and give the project visual direction and unique style.
Groundwork partnered with Iron Kingdom to create an updated visual style for the IKAW brand. We wanted the new look to incorporate matte black, feel premium, and present as a logical extension of the larger Iron Kingdom product line.
Groundwork applied the IKAW brand identity to promotional materials, marketing assets, and more.
Our most important goal for the project was to design a product offering Iron Kingom's ideal customers can't resist. Packaging concepts took shape around that goal.
GNC loved the results of the project, and Iron Kingdom Alkaline Water is coming to GNC stores this fall!
Because this project is fresh and ongoing, check back for an update after the product launches.
Thanks for stopping by!
DD Beverage & Nutrition and GNC for their trust and commitment.