Client & Sector

Iron Kingdom

CPG—Sports Supplements

Project Objective

Create a design system to extend the Iron Kingdom brand on Amazon, driving a more consistent and high-quality user experience and increasing sales on the platform.

Deliverables

Creative Direction

Marketing Assets

Year

2023

Iron Kingdom trusted Groundwork to shape their Amazon presence.

IK_Amazon_Mockup_iPhone_Animated_01a_02-06-24

Groundwork created a flexible design system to generate rich Amazon A+ Content and engaging product images for each product in the Iron Kingdom catalog.

IK-Amazon_Product-Images_Thermo-Capsules_2_02a_03-21-23

IK-Amazon_Product-Images_Thermo-Capsules_4_02a_03-21-23

IK-Amazon_AContent_PRE_3_Sour-cherry_01a_03-20-23

IK-Amazon_AContent_PRE_3_Blue-freezie_01a_03-20-23

IK-Amazon_AContent_PRE_3_Pinapple-mango_01a_03-20-23

IK-Amazon_AContent_PRE_3_White-freezie_01a_03-20-23

IK-Amazon_AContent_PRE_3_Fruit-punch_01a_03-20-23

To ensure a consistent image style across different service providers, Groundwork crafted a photography style guide for Iron Kingdom.

Lifestyle imagery and product photography are an important component of both the brand's Amazon presence as well as general style. Our style guide ensures image styles are standardized, leading to higher quality brand impressions.

IK-Amazon_Photography-Styles_03a_02-23-2023_2

By applying the guidlines in the Iron Kingdom photography style guide, image styles from various sources remain consistent, high quality, and on-brand.