Client & Sector
Create a design system to extend the Iron Kingdom brand on Amazon, driving a more consistent and high-quality user experience and increasing sales on the platform.
Groundwork created a flexible design system to generate rich Amazon A+ Content and engaging product images for each product in the Iron Kingdom catalog.
To ensure a consistent image style across different service providers, Groundwork crafted a photography style guide for Iron Kingdom.
Lifestyle imagery and product photography are an important component of both the brand's Amazon presence as well as general style. Our style guide ensures image styles are standardized, leading to higher quality brand impressions.
By applying the guidlines in the Iron Kingdom photography style guide, image styles from various sources remain consistent, high quality, and on-brand.
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