If you try to build a brand for everyone, it stands for no one.
Who We Are
Groundwork is a brand design agency produly from colorful Aurora, Colorado. We use brand strategy and design to turn big ideas into brands customers love.
What We Do
We offer brand strategy, brand identity design, and comprehensive creative services for digital and print. Schedule a consultation, let’s discover how we can lay the groundwork for your brand’s growth.
How We Work
Groundwork creates brands that stand for something and someone. We use brand strategy and design to spotlight the qualities that make your company extraordinary and tell your audience the story of who you are. The path to a powerful brand doesn’t run through the run-of-the-mill. Learn more.
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Design starts with strategy
We judge the quality of our work by the growth it creates. So at Groundwork, we don't start designing a brand identity by thinking about what color the logo should be. Given our goal is great results, we start from the ground up—by building a deep understanding of your company, your customers, and the story which connects them together.
Before sketches
Don’t get us wrong, it’s a joy to draft new designs. But before a pen ever touches a sketch pad, we uncover the core beliefs which connect your truest fans to your company. These deeper insights are our rosetta stone. We use them to translate hows, whys, and whos into creative work that speaks directly to your truest fans. Building something big begins by laying the groundwork.
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