Groundwork designs brands people love, starting from the ground up.

We specialize in

strategy & branding

for functional CPG,

sporting goods,

outdoor goods,

and related fields.

What We Make

Brand Strategy & Positioning

Brand Naming

Brand Identity Design

Branded Materials

Product Packaging & Images

New Product Launches & Line Extensions

Print & PoS Materials

Apparel & Merchandise

Social Media & Content Creation

Websites & Digital

Related Services

Who We Make it For

Performance-driven CPG

Functional Beverages & Supplements

Natural & Nutritious Foods

Outdoor Gear & Goods

Performance Wear & Athleisure

Sporting Goods & Equipment

Related Fields


Follow Groundwork

New Business

© 2022 Groundwork

Because brands that people love grow from the ground up.