Groundwork designs brands that grow from the ground up.

We specialize in

strategy and branding

for functional CPG,

sporting goods,

outdoor goods,

and related fields.

WHAT WE DO

BRAND STRATEGY & POSITIONING

BRAND NAMING

BRAND IDENTITY DESIGN

BRANDED MATERIALS DESIGN

PRODUCT PACKAGING DESIGN & IMAGERY

NEW PRODUCT LAUNCHES & LINE EXTENSIONS

PRINT & POINT OF SALE DESIGN

APPAREL & MERCHANDISE DESIGN

SOCIAL MEDIA DESIGN & CONTENT CREATION

WEBSITE DESIGN

RELATED SERVICES

WHO WE DO IT FOR

PERFORMANCE-DRIVEN CPG

FUNCTIONAL BEVERAGES & SUPPLEMENTS

NATURAL & HIGH-NUTRITIONAL VALUE FOODS

OUTDOOR GEAR & GOODS

PERFORMANCE WEAR & ATHLEISURE

SPORTING GOODS & EQUIPMENT

RELATED FIELDS

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BRANDS THAT PEOPLE LOVE GROW FROM THE GROUND UP.